Dennis
Web & Digital
How to Design Investor Landing Pages
An effective investor landing page design serves as your startup's digital pitch deck, transforming casual visitors into engaged prospects through strategic information architecture and compelling visual hierarchy. For founders seeking funding, mastering the balance between comprehensive data presentation and clean, conversion-focused design principles is essential to capturing investor attention in the critical first seven seconds of engagement.
Identity Design
Designing Startup Packaging That Converts
Identity Design
How to Build a Brand Style Guide
A startup brand style guide serves as the foundational document that codifies your visual identity, messaging standards, and brand application rules to ensure consistent representation across all touchpoints. For early-stage companies, this strategic asset not only accelerates design decisions and reduces brand inconsistency costs, but also provides essential guardrails as your team scales and external partners engage with your brand.
Brand Strategy
Naming Strategies for Startups
Effective startup naming strategies require balancing memorable branding with practical considerations like domain availability, trademark clearance, and scalability across markets. A systematic approach to naming—incorporating linguistic analysis, competitive research, and legal vetting—can prevent costly rebranding while establishing a distinctive market position from launch.
Brand Strategy
How to Create a Brand Mission That Inspires
A compelling startup brand mission serves as the strategic foundation that aligns your team, attracts customers, and differentiates your business in competitive markets. By articulating a clear purpose that transcends profit—one that addresses genuine customer needs and reflects authentic company values—founders can create a mission statement that drives both internal culture and external brand perception.
Web & Digital
Best Practices in Startup Web Design
Identity Design
How to Brief a Designer for Your Startup Identity
A comprehensive startup design brief serves as the foundation for creating a distinctive brand identity that resonates with your target audience and differentiates your venture in competitive markets. This strategic document aligns your vision with your designer's creative execution, ensuring efficient collaboration and deliverables that accurately reflect your startup's values, goals, and market position.
Identity Design
From Concept to Identity: Design Workflow
A structured startup design workflow transforms abstract brand concepts into cohesive visual identities through systematic research, ideation, and refinement stages. This strategic approach ensures design decisions align with business objectives while establishing scalable brand systems that support long-term growth.
Identity Design
Typography Choices that Define a Brand
Typography branding serves as a critical yet often underestimated element of brand identity, with typeface selections directly influencing consumer perception, brand recall, and market positioning. Strategic font choices can increase brand recognition by up to 80% while simultaneously conveying attributes such as trustworthiness, innovation, or luxury—making typography decisions foundational to any comprehensive branding strategy.
