Dennis
Brand Strategy
How to Build a Brand Moodboard
A well-executed brand moodboard process begins with strategic visual research that translates abstract brand values into tangible design direction, serving as the critical bridge between brand strategy and visual identity development. This systematic approach enables founders and strategists to align stakeholders on aesthetic direction before committing resources to final design execution.
Web & Digital
Building a Cohesive Online Brand Presence
Web & Digital
User Journey Mapping for Startup Websites
User journey mapping transforms how startup websites convert visitors into customers by visualizing every touchpoint from initial awareness through conversion and retention. For startup founders and brand strategists, implementing strategic user journey design means identifying friction points, optimizing conversion paths, and building digital experiences that align with both business objectives and user needs at each stage of the customer lifecycle.
Identity Design
How to Build Brand Icons That Last
Brand Strategy
The Role of Purpose in Startup Branding
Web & Digital
How to Design Investor Landing Pages
An effective investor landing page design serves as your startup's digital pitch deck, transforming casual visitors into engaged prospects through strategic information architecture and compelling visual hierarchy. For founders seeking funding, mastering the balance between comprehensive data presentation and clean, conversion-focused design principles is essential to capturing investor attention in the critical first seven seconds of engagement.
Identity Design
Designing Startup Packaging That Converts
Identity Design
How to Build a Brand Style Guide
A startup brand style guide serves as the foundational document that codifies your visual identity, messaging standards, and brand application rules to ensure consistent representation across all touchpoints. For early-stage companies, this strategic asset not only accelerates design decisions and reduces brand inconsistency costs, but also provides essential guardrails as your team scales and external partners engage with your brand.
Brand Strategy
Naming Strategies for Startups
Effective startup naming strategies require balancing memorable branding with practical considerations like domain availability, trademark clearance, and scalability across markets. A systematic approach to naming—incorporating linguistic analysis, competitive research, and legal vetting—can prevent costly rebranding while establishing a distinctive market position from launch.
Brand Strategy
How to Create a Brand Mission That Inspires
A compelling startup brand mission serves as the strategic foundation that aligns your team, attracts customers, and differentiates your business in competitive markets. By articulating a clear purpose that transcends profit—one that addresses genuine customer needs and reflects authentic company values—founders can create a mission statement that drives both internal culture and external brand perception.
