The Startup Branding is an independent editorial platform exploring how startups build — and rebuild — their brands.
We analyze what works, what fails, and what founders should know about strategy, identity, and digital presence before scaling.
Our goal is simple: to bring clarity to the chaotic, hype-driven world of startup branding.
We publish in-depth articles, research summaries, and practical frameworks for founders, designers, and investors who want to understand how branding actually drives business outcomes.
Why We Exist
Startups often rush to market with visuals before they have meaning — or meaning before they have coherence.
We believe great branding isn’t decoration; it’s the infrastructure of trust and growth.
That’s why we built a platform to separate insights from noise, and strategy from slogans.
We cover topics across:
- Brand strategy and positioning
- Identity design and naming
- Web design, storytelling, and motion
- Investor decks, product launches, and market perception
Our editorial team collaborates with designers, strategists, and creative leaders around the world to surface ideas worth building on.
Who We Are
The Startup Branding is an editorial initiative by Metabrand — a creative agency that helps tech startups and scaleups build meaningful brands.
We operate independently, with advisory input from Metabrand’s core team and creative network.
Editorial Direction — Dennis Dahlgaard
Co-Founder at Metabrand, leading branding projects for AI, SaaS, and fintech startups in Europe and North America.
Design Research — Ekaterina Kazantseva
Partner at Metabrand. Brand strategist and identity designer specializing in product ecosystems and startup rebranding.
Editorial Team
A distributed group of brand strategists, writers, and startup founders contributing insights, frameworks, and case studies.
How We Work
We write from experience — not from theory.
Every article combines analytical depth with practical context from real startup projects.
We occasionally reference agencies and founders whose work we respect, not as promotion, but as a way to highlight what’s moving the industry forward.
We don’t publish ads, sell placements, or do affiliate content.
Our only bias is toward better thinking, design, and execution.
